Wheatley, John J. <br/><br/>
Measuring advertising effectiveness  selected readings. 
Edited for the American Marketing Association by John J. Wheatley. 
 - Homewood, Ill.  R. D. Irwin  1969. 
 - ix, 233 p.  illus.  23 cm. 
 - AMA reprint series .
 - American Marketing Association.  AMA reprint series .
<br/><br/> Articles selected from materials published by the American Marketing Association. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>LCCN: </label>68054728  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Addresses, essays, lectures.
<br/><br/><label>LC Class. No.: </label>HF5821  / .W48 
<br/><br/><label>Dewey Class. No.: </label>659.1