TY - BOOK AU - Smith,George Horsley TI - Motivation research in advertising and marketing AV - HF5415.3 .S6 1954 U1 - 658.83/4 PY - 1954/// CY - New York PB - McGraw-Hill KW - Motivation research Marketing KW - Local KW - Advertising KW - Psychological aspects KW - LEMB ER -