Smith, George Horsley. <br/><br/>
Motivation research in advertising and marketing 
George Horsley Smith. 
 - New York  McGraw-Hill  1954. 
 - xviii, 242 p.  illus. 
<br/><br/><label>LCCN: </label>bvc00000218  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Motivation research Marketing<br/>Advertising--Psychological aspects.
<br/><br/><label>LC Class. No.: </label>HF5415.3  / .S6 1954 
<br/><br/><label>Dewey Class. No.: </label>658.83/4