00835nam a2200265Ia 4500 93851 BIBL 20160527205253.0 741126s1975 wiu b 00110 eng 74027313 //r76 0299067300 n-us--- EVLG HF5813.U6 P68 1975 659.1 659.1 P938g Preston, Ivan L. 265909 Local The great American blow-up puffery in advertising and selling Ivan L. Preston. Madison University of Wisconsin Press 1975. xvi, 368 p. 22 cm. Includes bibliographical references and index. Advertising United States. 47734 LEMB Advertising laws United States. 49504 Local Selling 167771 Local 76843 76843 0 0 0 659_100000000000000_P938G 0 evl 377021 10 10 1 2016-05-27 147027 0 659.1 P938g 80000000778590 2016-05-27 00:00:00 r:93851 z:NCC:D 6