Preston, Ivan L. <br/><br/>
The great American blow-up  puffery in advertising and selling 
Ivan L. Preston. 
 - Madison  University of Wisconsin Press  1975. 
 - xvi, 368 p.  22 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0299067300 
<br/><br/><label>LCCN: </label>74027313 //r76 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States.<br/>Advertising laws--United States.<br/>Selling
<br/><br/><label>LC Class. No.: </label>HF5813.U6  / P68 1975 
<br/><br/><label>Dewey Class. No.: </label>659.1