TY  - BOOK
AU  - Schmalensee,Richard
TI  - The economics of advertising
T2  - Contributions to economic analysis
SN  - 0720431808
AV  - HF5821 .S413
U1  - 659.1 
PY  - 1972///
CY  - Amsterdam
PB  - North-Holland Pub. Co.
KW  - Advertising
KW  - LEMB
N1  - Bibliography: p. 291-301
ER  -