00620nam a2200229Ia 450000100060000000300050000600500170001100800410002801000150006901500120008402000150009605000180011108200100012910000330013924500340017226000450020630000250025135000120027649000500028850400300033865000220036893850BIBL20160527205253.0721205s1972 ne bs 00100 eng  a 70183284  aNe72-34 a07204318080 aHF5821b.S413 a659.110aSchmalensee, Richard.2Local14aThe economics of advertising.0 aAmsterdambNorth-Holland Pub. Co.c1972. axiii, 312 p.c23 cm. afl63.44 0aContributions to economic analysisv802Local aBibliography: p. 291-301. 0aAdvertising2LEMB