Schmalensee, Richard. <br/><br/>
The economics of advertising. 

 - Amsterdam  North-Holland Pub. Co.  1972. 
 - xiii, 312 p.  23 cm. 
 - Contributions to economic analysis  80 .
<br/><br/>Bibliography: p. 291-301. 
<br/><br/><label>ISBN: </label>0720431808 
<br/><br/><label>LCCN: </label>70183284  
<br/><br/><label>Nat. Bib. No.: </label>Ne72-34 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5821  / .S413 
<br/><br/><label>Dewey Class. No.: </label>659.1