TY - BOOK AU - Smith,Scott M. AU - Swinyard,William R. TI - Introduction to marketing models with Lotus 1-2-3 SN - 025606640X (pbk.) AV - HF5415.135 .S65 1988 U1 - 658.8/0028/55369 19 PY - 1988/// CY - Homewood, Ill. PB - Irwin KW - Lotus 1-2-3 (Computer program) KW - Marketing KW - Decision making KW - Mathematical models KW - Local N1 - System requirements for computer disk (version 1.1a): IBM PC; 256K; DOS 2.0 or later; Lotus 1-2-3; 2 disk drives; Includes index ER -