Smith, Scott M.

Introduction to marketing models with Lotus 1-2-3 Scott M. Smith, William R. Swinyard. - Homewood, Ill. Irwin 1988. - xv, 234 p. ill. 28 cm. 1 computer disk (5 1/4 in.)

System requirements for computer disk (version 1.1a): IBM PC; 256K; DOS 2.0 or later; Lotus 1-2-3; 2 disk drives. Includes index.

025606640X (pbk.) 21.95

bvc00000217


Lotus 1-2-3 (Computer program)


Marketing--Decision making--Mathematical models.

HF5415.135 / .S65 1988

658.8/0028/55369