Buell, Victor P. Marketing management in action / Victor P. Buell. - New York McGraw-Hill [1966] - xii, 340 p. 24 cm. - McGraw-Hill series in marketing and advertising . Bibliography: p. 329-333. LCCN: 65028586 Subjects--Topical Terms: Marketing--Management. LC Class. No.: HF5415.1 / .B8 Dewey Class. No.: 658.8