TY  - BOOK
AU  - Barton,Roger
TI  - Media in advertising
T2  - McGraw-Hill series in marketing and advertising
AV  - HF5813.U6 B33
U1  - 659.130973 
PY  - 1964///]
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - United States
KW  - LEMB
N1  - Includes bibliographical references
ER  -