Barton, Roger <br/><br/>
Media in advertising. 
With an introd. by Walter E. Botthof. 
 - New York  McGraw-Hill  [1964] 
 - ix, 559 p.  illus., facsims., maps, ports.  24 cm. 
 - McGraw-Hill series in marketing and advertising .
<br/><br/>Includes bibliographical references. 
<br/><br/><label>LCCN: </label>63023303  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--United States.
<br/><br/><label>LC Class. No.: </label>HF5813.U6  / B33 
<br/><br/><label>Dewey Class. No.: </label>659.130973