TY  - BOOK
AU  - Starch,Daniel
TI  - Measuring advertising readership and results
AV  - HF5827 .S75
U1  - 659.1 
PY  - 1966///]
CY  - New York
PB  - McGraw-Hill
KW  - Advertising
KW  - Research
KW  - LEMB
ER  -