Starch, Daniel <br/><br/>
Measuring advertising readership and results. 

 - New York  McGraw-Hill  [1966] 
 - xi, 270 p.  24 cm. 
<br/><br/><label>LCCN: </label>66015604  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Research.
<br/><br/><label>LC Class. No.: </label>HF5827  / .S75 
<br/><br/><label>Dewey Class. No.: </label>659.1