Wasson, Chester R. The strategy of marketing research [by] Chester R. Wasserman. - New York Appleton-Century-Crofts [1964] - x, 661 p. illus. 24 cm. LCCN: 64015387 Subjects--Topical Terms: Marketing research LC Class. No.: HF5415 / .W33 Dewey Class. No.: 658.83