Zimmer, Allen E. The strategy of successful retail salesmanship [by] Allen E. Zimmer. - New York McGraw-Hill [1966] - x, 226 p. 20 cm. Bibliographical footnotes. LCCN: 65026872 Subjects--Topical Terms: Salesmen and salesmanship LC Class. No.: HF5438 / .Z48 Dewey Class. No.: 658.85