TY - BOOK AU - Converse,Paul Dulaney TI - The beginning of marketing thought in the United States with reminiscences of some of the pioneer marketing scholars T2 - Bureau of Business Research, University of Texas. Studies in marketing, no. 3 AV - HF5415 .C5479 PY - 1959/// CY - Austin PB - Bureau of Business Research, University of Texas KW - Marketing KW - Local N1 - Bibliography: p. 79-89 ER -