Converse, Paul Dulaney

The beginning of marketing thought in the United States with reminiscences of some of the pioneer marketing scholars. - Austin Bureau of Business Research, University of Texas 1959. - viii, 89 p. 23 cm. - Bureau of Business Research, University of Texas. Studies in marketing, no. 3 . - University of Texas. Bureau of Business Research Studies in marketing no. 3. .

Bibliography: p. 79-89.

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Marketing

HF5415 / .C5479