@book{76742,
	author = {Converse, Paul Dulaney},
	title = {The beginning of marketing thought in the United States with reminiscences of some of the pioneer marketing scholars.},
	publisher = {Bureau of Business Research, University of Texas},
	year = {1959.},
	series = {Bureau of Business Research, University of Texas. Studies in marketing, no. 3},
	address = {Austin}
}