TY  - BOOK
AU  - Newman,Joseph W.
ED  - Stanford University.
TI  - On knowing the consumer: [proceedings]
T2  - The Wiley marketing series
AV  - HC110.C6 C56 1964
U1  - 658.83973 
PY  - 1966///]
CY  - New York
PB  - Wiley
KW  - Consumers
KW  - United States
KW  - Local
N1  - "Planned and conducted by the Stanford University Graduate School of Business."; Bibliographical footnotes
ER  -