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  <titleInfo>
    <title>On knowing the consumer</title>
    <subTitle>[proceedings]</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Newman, Joseph W.</namePart>
    <role>
      <roleTerm type="text">ed.</roleTerm>
    </role>
  </name>
  <name type="corporate">
    <namePart>Stanford University</namePart>
    <namePart>Graduate School of Business.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <genre authority="marc">conference publication</genre>
  <originInfo>
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    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Wiley</publisher>
    <dateIssued>[1966]</dateIssued>
    <dateIssued encoding="marc">1966</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>viii, 247 p. 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">edited by Joseph W. Newman.</note>
  <note>"Planned and conducted by the Stanford University Graduate School of Business."</note>
  <note>Bibliographical footnotes.</note>
  <subject authority="lcsh">
    <topic>Consumers</topic>
    <geographic>United States</geographic>
  </subject>
  <classification authority="lcc">HC110.C6 C56 1964</classification>
  <classification authority="ddc">658.83973</classification>
  <relatedItem type="series">
    <titleInfo>
      <title>The Wiley marketing series</title>
    </titleInfo>
  </relatedItem>
  <identifier type="lccn">66015871</identifier>
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    <recordChangeDate encoding="iso8601">20160527205243.0</recordChangeDate>
    <recordIdentifier source="BIBL">93744</recordIdentifier>
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