00824nam a2200241Ia 450000100060000000300050000600500170001100800410002801000150006903500200008404000290010405000230013308200140015624500720017026000280024230000250027049000310029550000840032650400310041065000370044170000380047871000660051693744BIBL20160527205243.0711206s1966    nyu      b    100 0 eng    a 66015871   a(OCoLC)00178857  aDLCcWSUdSERdm.c.dm/c0 aHC110.C6bC56 1964  a658.8397310aOn knowing the consumerb[proceedings]cedited by Joseph W. Newman.0 aNew YorkbWileyc[1966]  aviii, 247 p.c24 cm.0 aThe Wiley marketing series  a"Planned and conducted by the Stanford University Graduate School of Business."  aBibliographical footnotes. 0aConsumerszUnited States.2Local10aNewman, Joseph W.eed.wcn2Local20aStanford University.bGraduate School of Business.wcn2Local