On knowing the consumer  [proceedings] 
edited by Joseph W. Newman. 
 - New York  Wiley  [1966] 
 - viii, 247 p.  24 cm. 
 - The Wiley marketing series .
<br/><br/> "Planned and conducted by the Stanford University Graduate School of Business." 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>LCCN: </label>66015871  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumers--United States.
<br/><br/><label>LC Class. No.: </label>HC110.C6  / C56 1964 
<br/><br/><label>Dewey Class. No.: </label>658.83973