TY - BOOK AU - Cundiff,Edward W. AU - Still,Richard Ralph TI - Basic marketing: concepts, environment and decisions SN - 0130626384 AV - HF5415 .C79 U1 - 658.8 PY - 1964///] CY - Englewood Cliffs, N.J. PB - Prentice-Hall KW - Marketing KW - Local N1 - Bibliographical footnotes ER -