Cundiff, Edward W. Basic marketing: concepts, environment and decisions [by] Edward W. Cundiff [and] Richard R. Still. - Englewood Cliffs, N.J. Prentice-Hall [1964] - xiv, 576 p. illus. 24 cm. Bibliographical footnotes. ISBN: 0130626384 LCCN: 64013096 Subjects--Topical Terms: Marketing LC Class. No.: HF5415 / .C79 Dewey Class. No.: 658.8