TY  - BOOK
AU  - Berg,Thomas L.
AU  - Shuchman,Abe
TI  - Product strategy and management
AV  - HF5415 .B4298
U1  - 658.8 
PY  - 1963///]
CY  - New York
PB  - Holt, Rinehart and Winston
KW  - Marketing
KW  - Local
KW  - New products
ER  -