Berg, Thomas L. Product strategy and management. Edited by Thomas L. Berg [and] Abe Shuchman. - New York Holt, Rinehart and Winston [1963] - xii, 610 p. diagrs., tables. 25 cm. LCCN: 63017028 Subjects--Topical Terms: MarketingNew products LC Class. No.: HF5415 / .B4298 Dewey Class. No.: 658.8