TY  - BOOK
AU  - Webster,Frederick E.
AU  - Divita,Salvatore F
ED  - American Marketing Association.
TI  - New directions in marketing: Proceedings, June 14-16, 1965, 48th national conference [American Marketing Association]
PY  - 1965///]
CY  - Chicago
PB  - American MarketingAssociation
KW  - Marketing
KW  - Congresses
KW  - Local
KW  - Aerospace industries
KW  - United States
KW  - Munitions
N1  - Includes bibliographies
ER  -