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  <titleInfo>
    <title>New directions in marketing</title>
    <subTitle>Proceedings, June 14-16, 1965, 48th national conference [American Marketing Association]</subTitle>
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    <title>New directions in marketing: defense/space supplement</title>
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    <publisher>American MarketingAssociation</publisher>
    <dateIssued>[1965]</dateIssued>
    <dateIssued encoding="marc">1965</dateIssued>
    <issuance>monographic</issuance>
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    <extent>224 p. illus. 23 cm.</extent>
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  <note type="statement of responsibility">Edited by Frederick E. Webster, jr. Defense/space supplement [by] Sal F. Divita.</note>
  <note>Includes bibliographies.</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
    <topic>Congresses</topic>
  </subject>
  <subject authority="lcsh">
    <topic>Aerospace industries</topic>
    <geographic>United States</geographic>
  </subject>
  <subject authority="lcsh">
    <topic>Munitions</topic>
    <geographic>United States</geographic>
  </subject>
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      <namePart>Divita, Salvatore F</namePart>
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    <recordIdentifier source="BIBL">93716</recordIdentifier>
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