New directions in marketing.  Proceedings, June 14-16, 1965, 48th national conference [American Marketing Association] 
Edited by Frederick E. Webster, jr. Defense/space supplement [by] Sal F. Divita. 
 - Chicago  American MarketingAssociation  [1965] 
 - 224 p.  illus.  23 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Congresses.<br/>Aerospace industries--United States<br/>Munitions--United States.