00564nam a2200217Ia 4500 93713 BIBL 20160527205240.0 921026s1961 nyua 00100 eng evn00001311 EVLG ev HF5823 .C18 1961 659.13/2 659.13 C244 Caples, John. 68991 Local Tested advertising methods John Caples. rev. and enl. New York Harper & Row 1961. 308 p. illus.. Advertising 47734 LEMB 76710 76710 0 0 0 659_130000000000000_C244 0 evl 376861 10 10 1 2016-05-27 146865 0 659.13 C244 80000000796253 2016-05-27 00:00:00 r:93713 z:NCC:D 6