Caples, John. <br/><br/>
Tested advertising methods 
John Caples. 
 - rev. and enl. 
 - New York  Harper & Row  1961. 
 - 308 p.  illus.. 
<br/><br/><label>LCCN: </label>evn00001311  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>LC Class. No.: </label>HF5823  / .C18 1961 
<br/><br/><label>Dewey Class. No.: </label>659.13/2