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  <titleInfo>
    <title>Advertising management</title>
  </titleInfo>
  <name type="personal">
    <namePart>Wedding, C. Nugent</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Lessler, Richard S.</namePart>
    <role>
      <roleTerm type="text">joint author.</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">nyu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">New York</placeTerm>
    </place>
    <publisher>Ronald Press Co.</publisher>
    <dateIssued>[1962]</dateIssued>
    <dateIssued encoding="marc">1962</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>629 p. illus. 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">[by] Nugent Wedding [and] Richard S. Lessler.</note>
  <note>921026</note>
  <subject authority="lcsh">
    <topic>Advertising</topic>
    <topic>Management</topic>
    <topic>Case studies</topic>
  </subject>
  <classification authority="lcc">HF5823 .W445</classification>
  <classification authority="ddc">659.1</classification>
  <identifier type="lccn">62019340 /L/r84</identifier>
  <recordInfo>
    <recordCreationDate encoding="marc">790919</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527205240.0</recordChangeDate>
    <recordIdentifier source="BIBL">93711</recordIdentifier>
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