Wedding, C. Nugent Advertising management [by] Nugent Wedding [and] Richard S. Lessler. - New York Ronald Press Co. [1962] - 629 p. illus. 24 cm. 921026 LCCN: 62019340 /L/r84 Subjects--Topical Terms: Advertising--Management--Case studies. LC Class. No.: HF5823 / .W445 Dewey Class. No.: 659.1