TY  - BOOK
AU  - Lancaster,Kent M.
TI  - Strategic media planning
SN  - 0844234753
AV  - P95.815 .L36 1989
U1  - 659.1/11 20
PY  - 1989///
CY  - Lincolnwood, Ill., USA
PB  - NTC Business Books
KW  - Mass media
KW  - Planning
KW  - Handbooks, manuals, etc
KW  - Local
KW  - Software
N1  - System requirements for computer disks: For the 3 1/2 in. disk, Apple Macintosh computer with System tools disk; for 5 1/4 in. disk, IBM and compatible computers with DOS 1.1 (3.0 or higher is better); printer; Includes bibliographical references and index
ER  -