Lancaster, Kent M. <br/><br/>
Strategic media planning 
Kent M. Lancaster, Helen E. Katz. 
 - Lincolnwood, Ill., USA  NTC Business Books  c1989. 
 - xii, 285 p.  ill.  25 cm.  2 computer disks (3 1/2-5 1/4 in.) 
<br/><br/> System requirements for computer disks: For the 3 1/2 in. disk, Apple Macintosh computer with System tools disk; for 5 1/4 in. disk, IBM and compatible computers with DOS 1.1 (3.0 or higher is better); printer. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0844234753 
<br/><br/><label>LCCN: </label>88062474  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Planning--Handbooks, manuals, etc.<br/>Mass media--Planning--Software.
<br/><br/><label>LC Class. No.: </label>P95.815  / .L36 1989 
<br/><br/><label>Dewey Class. No.: </label>659.1/11