TY - BOOK AU - Taylor,James Walter TI - How to write a successful advertising plan SN - 0844231959 AV - HF5823 .T23 1989 U1 - 659.1/11 20 PY - 1989/// CY - Lincolnwood, Ill., USA PB - NTC Business Books KW - Advertising KW - Handbooks, manuals, etc KW - LEMB KW - Marketing KW - Local N1 - Includes index ER -