TY  - BOOK
AU  - Sissors,Jack Zanville
AU  - Bumba,Lincoln
TI  - Advertising media planning
AV  - HF5826.5 .S57 1989
U1  - 659.1/11 19
PY  - 1989///
CY  - Lincolnwood, Illinoies
PB  - NTC Business Books
KW  - Advertising media planning
KW  - Local
N1  - Includes bibliographies and index
ER  -