Sissors, Jack Zanville <br/><br/>
Advertising media planning 
Jack Zanville Sissors and Lincoln Bumb 
 - 3. ed. 
 - Lincolnwood, Illinoies  NTC Business Books  c1989. 
 - xi, 461 p.  ill. 
<br/><br/>Includes bibliographies and index. 
<br/><br/><label>LCCN: </label>bvc00000216  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning
<br/><br/><label>LC Class. No.: </label>HF5826.5  / .S57 1989 
<br/><br/><label>Dewey Class. No.: </label>659.1/11