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  <titleInfo>
    <title>Advertising, theory and practice</title>
  </titleInfo>
  <name type="personal">
    <namePart>Sandage, C. H. (Charles Harold)</namePart>
    <role>
      <roleTerm authority="marcrelator" type="text">creator</roleTerm>
    </role>
  </name>
  <name type="personal">
    <namePart>Fryburger, Vernon Ray</namePart>
    <namePart type="date">1918-</namePart>
    <role>
      <roleTerm type="text">joint author.</roleTerm>
    </role>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ilu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Homewood, Ill</placeTerm>
    </place>
    <publisher>R. D. Irwin</publisher>
    <dateIssued>1967</dateIssued>
    <edition>7th ed.</edition>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>x, 710 p. illus. (part col.) 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">[by] C. H. Sandage [and] Vernon Fryburger.</note>
  <note>Bibliographical footnotes.</note>
  <subject authority="lcsh">
    <topic>Advertising</topic>
  </subject>
  <classification authority="lcc">HF5823 .S25 1967</classification>
  <classification authority="ddc">659.1</classification>
  <identifier type="lccn">67018567 //r85</identifier>
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    <recordCreationDate encoding="marc">740605</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527205239.0</recordChangeDate>
    <recordIdentifier source="BIBL">93704</recordIdentifier>
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