TY  - BOOK
AU  - Bauer,Raymond Augustine
AU  - Greyser,Stephen A.
AU  - Weilbacher,William M.
AU  - Kanter,Donald Lucky
ED  - American Association of Advertising Agencies.
ED  - Harvard University.
TI  - Advertising in America; the consumer view
AV  - HF5822 .B335
U1  - 659.1/01/9 
PY  - 1968///
CY  - Boston
PB  - Division of Research, Graduate School of Business Administration, Harvard University
KW  - Advertising
KW  - Psychological aspects
KW  - LEMB
KW  - Consumers
KW  - United States
KW  - Local
N1  - "A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."; Bibliographical footnotes
ER  -