Bauer, Raymond Augustine creator Greyser, Stephen A. joint author. Weilbacher, William M. Kanter, Donald Lucky 1925- American Association of Advertising Agencies Harvard University Graduate School of Business Administration. Division of Research. text bibliography mau Boston Division of Research, Graduate School of Business Administration, Harvard University 1968 monographic eng

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xxvi, 473 p. 21 cm. [by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale. "A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising." Bibliographical footnotes. n-us--- Advertising Psychological aspects Consumers United States HF5822 .B335 659.1/01/9 68018720 700928 20160527205239.0 93702