01465nam a2200313Ia 4500 93702 BIBL 20160527205239.0 700928s1968 mau b 00010 eng 68018720 n-us--- EVLG HF5822 .B335 659.1/01/9 659.1 B344a Bauer, Raymond Augustine 58722 Local Advertising in America; the consumer view [by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale. Boston Division of Research, Graduate School of Business Administration, Harvard University 1968. xxvi, 473 p. 21 cm. "A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising." Bibliographical footnotes. Advertising Psychological aspects. 47734 LEMB Consumers United States. 79988 Local Greyser, Stephen A., joint author. 105787 Local Weilbacher, William M. 187887 Local Kanter, Donald Lucky 1925- 241079 Local American Association of Advertising Agencies. 195505 Local Harvard University. Graduate School of Business Administration. Division of Research. 108701 Local 76700 76700 0 0 0 659_100000000000000_B344A 0 evl 376846 10 10 1 2016-05-27 146845 0 659.1 B344a 80000000796147 2016-05-27 00:00:00 c. 2 r:93702 z:NCC:D 6 0 0 0 659_100000000000000_B344A 0 evl 376847 10 10 1 2016-05-27 146844 0 659.1 B344a 80000000796139 2016-05-27 00:00:00 r:93702 z:NCC:D 6