01318nam a2200277Ia 450000100060000000300050000600500170001100800410002801000150006904300120008405000180009608200150011410000360012924502220016526001040038730000250049150001340051650400310065065000460068165000370072770000470076470000340081170000390084571000570088471000990094193702BIBL20160527205239.0700928s1968    mau      b    00010 eng    a 68018720   an-us---0 aHF5822b.B335  a659.1/01/910aBauer, Raymond Augustine2Local10aAdvertising in America; the consumer viewc[by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale.0 aBostonbDivision of Research, Graduate School of Business Administration, Harvard Universityc1968.  axxvi, 473 p.c21 cm.  a"A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."  aBibliographical footnotes. 0aAdvertisingxPsychological aspects.2LEMB 0aConsumerszUnited States.2Local10aGreyser, Stephen A.,ejoint author.2Local10aWeilbacher, William M.2Local10aKanter, Donald Luckyd1925-2Local20aAmerican Association of Advertising Agencies.2Local20aHarvard University.bGraduate School of Business Administration.bDivision of Research.2Local