Bauer, Raymond Augustine <br/><br/>
Advertising in America; the consumer view 
[by] Raymond A. Bauer and Stephen A. Greyser, in collaboration with Donald L. Kanter and William M. Weilbacher, with the assistance of Alice E. Courtney and Christopher Gale. 
 - Boston  Division of Research, Graduate School of Business Administration, Harvard University  1968. 
 - xxvi, 473 p.  21 cm. 
<br/><br/> "A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising." 
<br/><br/>Bibliographical footnotes. 
<br/><br/><label>LCCN: </label>68018720  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Psychological aspects.<br/>Consumers--United States.
<br/><br/><label>LC Class. No.: </label>HF5822  / .B335 
<br/><br/><label>Dewey Class. No.: </label>659.1/01/9