@book{76700,
	author = {Bauer, Raymond Augustine and Greyser, Stephen A., and American Association of Advertising Agencies.},
	title = {Advertising in America; the consumer view},
	publisher = {Division of Research, Graduate School of Business Administration, Harvard University},
	year = {1968.},
	address = {Boston},
	note = {"A report and interpretation of the American Association of Advertising Agencies' study on the consumer judgment of advertising."}
}