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  <titleInfo>
    <title>Advertising in society</title>
    <subTitle>classic and contemporary readings on advertising's role in society</subTitle>
  </titleInfo>
  <name type="personal">
    <namePart>Hovland, Roxanne.</namePart>
  </name>
  <name type="personal">
    <namePart>Wilcox, Gary B.</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <genre authority="marc">bibliography</genre>
  <originInfo>
    <place>
      <placeTerm type="code" authority="marccountry">ilu</placeTerm>
    </place>
    <place>
      <placeTerm type="text">Lincolnwood, Ill., USA</placeTerm>
    </place>
    <publisher>NTC Business Books</publisher>
    <dateIssued>c1989</dateIssued>
    <dateCreated>(1990 printing)</dateCreated>
    <dateIssued encoding="marc">1989</dateIssued>
    <issuance>monographic</issuance>
  </originInfo>
  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
  </language>
  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>xvii, 522 p. ill. 24 cm.</extent>
  </physicalDescription>
  <note type="statement of responsibility">[edited by] Roxanne Hovland, Gary B. Wilcox.</note>
  <note>Includes bibliographical references.</note>
  <subject>
    <geographicCode authority="marcgac">n-us---</geographicCode>
  </subject>
  <subject authority="lcsh">
    <topic>Advertising</topic>
    <topic>Social aspects</topic>
    <geographic>United States</geographic>
    <topic>History</topic>
    <temporal>20th century</temporal>
  </subject>
  <classification authority="lcc">HF5813.U6 A647 1989</classification>
  <classification authority="ddc" edition="20">659.1/042/0973</classification>
  <identifier type="isbn">0844231770</identifier>
  <identifier type="lccn">88061141</identifier>
  <recordInfo>
    <recordContentSource authority="marcorg">DLC</recordContentSource>
    <recordCreationDate encoding="marc">880413</recordCreationDate>
    <recordChangeDate encoding="iso8601">20160527205238.0</recordChangeDate>
    <recordIdentifier source="BIBL">93695</recordIdentifier>
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