Advertising in society  classic and contemporary readings on advertising's role in society 
[edited by] Roxanne Hovland, Gary B. Wilcox. 
 - Lincolnwood, Ill., USA  NTC Business Books  c1989 
 - xvii, 522 p.  ill.  24 cm. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0844231770 
<br/><br/><label>LCCN: </label>88061141  
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Social aspects--History--United States--20th century.
<br/><br/><label>LC Class. No.: </label>HF5813.U6  / A647 1989 
<br/><br/><label>Dewey Class. No.: </label>659.1/042/0973