TY  - BOOK
AU  - Konrad,Evelyn
AU  - Erickson,Rodney
AU  - Babic,Louis J.
ED  - American Management Association.
TI  - Marketing research: a management overview
AV  - HF5415.2 .K62
U1  - 658.83 
PY  - 1966///]
CY  - New York
PB  - American Management Association
KW  - Marketing research
KW  - Local
ER  -